Real projects. Clearer communication outcomes.
Past projects
Branding, Messaging & Website Structure
Elite Trailers
Supported the launch of a new trailer brand entering the Australian market, with a focus on brand development, messaging and website structure. The project helped shape how Elite Trailers presented its offer online, including positioning around quality, affordability and Australian standards, while creating a clearer website layout to support product visibility and customer enquiries.
Product Development & Positioning
IronGrid Technologies
Founded and developed IronGrid as a remote connectivity solution designed for deployment in tough Australian environments. The project has involved shaping the product concept, defining the offer, developing the brand and messaging, and building a practical commercial direction ahead of launch.
Brand Development & Launch
Hoogaa Skincare
Supported the creation and market launch of a new skincare range aimed at young males, from early concept development through to go-to-market activity and sales. The project involved shaping the brand, refining the product concept, developing the edgy marketing direction and helping bring the range into market with a clear commercial focus.
Product range discontinued in 2025.
Series Strategy & Promotion
SAWA Sprintcar Series
Helped reimagine a statewide motorsport competition after it was cancelled the previous year, supporting the redevelopment of the series concept, online marketing and sponsor proposals. The project focused on rebuilding interest, strengthening the commercial story and creating a clearer platform to help bring the series back to market.